Baron Hospitality is passionate about hospitality and about managing guest expectations. With every new property, an enthusiastic team of hoteliers, managers, and hospitality executives come together to create a Hotel built on the ideals of passion, innovation, and exceeding guest expectations.

“If passion drives you, let reason hold the reins.”

-Benjamin Franklin

Sanjay Patel, President
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“Strength does not come from physical capacity. It comes from an indomitable will.”

~ Mahatma Gandhi

Sanjay Patel owns and operates with a team of experienced professionals 10 properties and is actively looking to add to his portfolio. He serves on many boards and organizations that focuses on the hospitality sector and on community outreach. Currently, he is on the board of the Alabama Restaurant and Hotel Association and is on the regional advisory board of Choice Hotels. He is most proud of being the Alabama Regional Director for AAHOA where he actively plays a role in serving the hospitality industry.

Nirav Patel, Director of Operations

“Success is not final; failure is not fatal: It is the courage to continue that counts.”

~ Winston Churchill

Nirav “Nick” Patel started by working for Choice and IHG hotels while going to school for business management. His exceptional time management and dedication to his work had him promoted to Director of Operations for Baron Hospitality. Now he manages and coordinates the opening and set up of all Baron Hospitality ventures.

Justin Patel, Accounts Manager

I make a conscious effort to keep things in perspective when I get burned out. It is easy to get stuck in the daily grind, but if you think about all the distance you have covered, and what lies ahead, it is much easier to feel motivated and optimistic.”

~ Alex Litoff, Event Farm

Justin Patel started from working for his family-owned motel to expanding his hospitality knowledge in the span of 10 years before being hired on with Baron Hospitality.  His arduous work, determination, and wonderful customer service skills has made him a force to be reckon with for Baron Hospitality.  He manages multiple brands of hotels, financial management & assist with making important company decisions.  Justin keeps the operations running smoothly which has earned him the title of Account Manager.  

Cherie Hinz, Director of Sales Hyatt Place Birmingham
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“In the cherry blossom’s shade, there is no such thing as a stranger.”

~ Kobayashi Issa

Cherie Hinz comes to Baron Hospitality with a sound hospitality, sales, and marketing background. She was the sales and marketing director for hotels like Hilton, Indigo, and Doubletree Hotel. She has held titles such as Director of Operations, Regional Director of Sales, and VP of Sales and Marketing. Additionally, Cherie has owned her own business giving her valuable insight to the ins and outs of sales and management. Baron Hospitality and Hyatt Place Birmingham is proud to include Cherie Hinz amongst the talented professionals on their team.

Dianah Putman, Sales and Marketing
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“To win the marketplace, you must first win the workplace.”

~ Doug Connant

Dianah Putman comes to Baron Hospitality with a wealth of experience and knowledge in the hospitality and consulting field and in fact, has over 40 years of experience. She started her own consulting firm, (Putnam Consulting Service) in 2008. Along with her consulting business, Dianah has managed properties and was the Marketing Director for many Choice, Wyndham, and Best Western Hotels as well as for Crown Plaza. In 2016, she started working with Sanjay Patel and his team here at Baron Hospitality where she is now Head of the HR department and the Marketing Director. She is a member and is very active in a few organizations such as the Gardendale Chamber, Fultondale Chamber of Commerce, and was President of the Lodging Association for many years. Her goal is simple; to use her breadth of experience and bring value to Baron Hospitality.